Hanedi Elleuch is the Chief Executive Officer and Co-founder of Founders'UP, where she leads the firm's vision, corporate strategy, and executive leadership. She works closely with founders, business leaders, and strategic partners to help organizations unlock sustainable growth, strengthen their market position, and navigate complex business challenges. With a strong background in business strategy, organizational development, and growth management, Hanedi specializes in transforming ambitious ideas into scalable businesses. She oversees the firm's strategic direction, ensuring every engagement delivers measurable value by aligning business objectives, operations, technology, and commercial execution. As CEO, she is responsible for building long-term client partnerships, leading multidisciplinary teams, and fostering a culture of innovation, collaboration, and excellence. Her leadership focuses on helping organizations design resilient business models, optimize performance, accelerate transformation, and create lasting competitive advantage. Driven by a passion for entrepreneurship and business innovation, Hanedi believes sustainable success comes from combining strategic thinking, operational excellence, and customer-centric execution to build organizations that are prepared for long-term growth in an evolving global market.