We begin by immersing ourselves in your vision, your market, and your objectives. Through discovery sessions, research, and strategic alignment, we identify the core opportunity and define a clear, actionable direction. This step ensures that every decision moving forward is grounded in insight, clarity, and purpose.
We Build the Next Generation of Bold, High-Impact Ventures
“Founders’up is a leading Venture Studio and Innovation Ecosystem based in Tunisia, serving entrepreneurs, corporates, and investors across Africa, MENA, and Europe.
We transform ideas into scalable companies, develop high-performance digital products, and accelerate growth through a fully integrated, end-to-end model.“
About Us
Founders'up
OUR CORE MISSION
To empower founders, innovators, and organizations to build powerful, sustainable, and globally competitive ventures through world-class strategy, technology, and market execution.
We don't just invest in ideas; we build them. Our unique, interconnected model combines strategy, technology, and talent development to drastically de-risk the startup journey, transforming ambitious concepts into market-ready, investment-grade companies faster and more efficiently than traditional models.
Years Experience
12+
Venture developed
100+
Award Winning
10+
ready-made digital platforms created
15+
OUR STORY
Founders’up was born from a simple belief: great ideas deserve more than advice — they deserve execution. Traditional incubators and agencies only cover fragments of what founders truly need. Founders’up was built to solve this gap by creating a 360° venture-building environment, where strategy, design, engineering, and growth work together seamlessly. Today, we support entrepreneurs, scale-ups, and corporate innovators across multiple markets, delivering real, tangible results.
Empowering Entrepreneurs to Build Strong Ventures
We support entrepreneurs at every step of the journey, offering strategic clarity, product development, and growth acceleration. Our goal is to transform ideas into viable, scalable businesses with the right structure, guidance, and execution. With Founders’up, founders gain a supportive environment designed to boost innovation, confidence, and long-term success.
Helping Business Owners Scale With Confidence
We partner with business owners to modernize processes, digitize operations, and improve market performance. By providing ready-to-use solutions and custom-built systems, we help companies operate more efficiently and unlock new growth opportunities. Our approach ensures clarity, stability, and measurable impact for every business we support.
Strengthening Corporate Innovation & Transformation
We work with corporates and institutions to design and execute innovation strategies aligned with their goals. Through venture building, digital transformation, and strategic programs, we help organizations anticipate change and stay competitive. Our process encourages collaboration, experimentation, and excellence across teams.
Creating High-Value Opportunities for Investors
We connect investors with validated ventures, ready-made digital products, and scalable opportunities developed inside our studio. Each project undergoes rigorous validation, ensuring clarity, transparency, and reduced risk. Our ecosystem offers continuous support and long-term value creation for investment partners.
Our Process
Refined Process, Efficient Flow
I.
Concept Building
Understand & Define
II.
Execution
Design & Build
With a solid foundation, we transform strategy into reality. Our teams craft intuitive product experiences, build high-performance digital solutions, and ensure seamless execution. From UX/UI to development, everything is designed with precision, scalability, and excellence in mind.
III.
Explore
Launch & Grow
Once the product is ready, we activate your market presence through branding, marketing, and commercial strategy. We monitor performance, optimize continuously, and provide ongoing support to help your venture scale—ensuring long-term growth, traction, and impact.
faq
Frequent Queries, Quick Fixes
Whether you have specific questions or need general information, our FAQ section is here to help. From details about our services to guidance on choosing the right plan
Founders’up is a Venture Studio that combines strategy, product development, growth expertise, and ready-made solutions to help entrepreneurs, businesses, and investors build and scale high-impact ventures.
Unlike traditional agencies or incubators, we offer a 360° model—strategy, design, development, growth, and market activation under one structure. We don’t just advise; we build and execute.
We support : Entrepreneurs and founders Business owners and SMEs Corporates & institutions Investors & investment funds Talents, creatives, and freelancers
We work across multiple sectors, mainly: HR Tech SaaS E-commerce Enterprise software (ERP, CRM, HRM) EdTech FinTech Marketing & communication tech B2B platforms....
Absolutely. Our Founders’up Market offers: Ready-to-buy apps & platforms Enterprise systems MVPs White-label solutions Investment-ready ventures
We refine the idea, validate the market, build the product, and help bring it to market — either as a co-building partner or product development partner.
Simply reach out via our website. We will schedule a discovery call to understand your goals, challenges, and project scope — and define the best collaboration model.
OUR TEAM
Daniel Pasley
Creative Director
Daniel oversees all creative projects,
bringing his keen eye for design and
exceptional storytelling abilities to the table.
Amine Ferjani
Cofounder & CTO
Amine is the master architect of our technological advantage and the dynamic leader of the Founders'Up Factory.
He is the force that converts strategy into scalable reality.
Hanedi Elleuch
CEO
Hanedi is the visionary force and strategic driver behind the entire ecosystem. she's the market strategist & growth architect responsible for ensuring every venture built by Founders'Up achieves rapid, sustainable market traction.
Nour
Project Manager
nour is the operational integrator and the central orchestrator ensuring the rapid, precise execution of every venture built at Founders'Up.
Sarah Belhaj
Co-founder & CMO
Sarah bridges the strategic work of the Studio with the execution power of the Factory, defining the voice, presence, and scalable growth loops for all portfolio companies across MENA and global markets.
Join our
Ecosystem
Ready to build, invest, or accelerate?
Join the Founders'Up community and turn your
ambition into a scalable, market-ready venture.
Let’s Connect
* Whether you have a question, or want to discuss a potential project, our team at
founders'up is here to help. Please fill out the form below!!!
