We immerse ourselves in your business — your market, your gaps, your commercial reality. We define what winning looks like before we write a single line of strategy.
We Build, Grow, and Close — With You.
"Most businesses don't need more advice. They need a partner who executes. That's what we built Founders'Up to be."
About Us
Founders'up
OUR CORE MISSION
To be the growth partner that stays until the work is done — from first strategy session to last deal closed.
We don't just advise — we build, grow, and close. Our model covers the full journey: consulting depth on one side, execution power on the other. We sit inside your challenge until it becomes your competitive advantage.
Years Experience
12+
Venture developed
100+
Award Winning
10+
ready-made digital platforms created
15+
OUR STORY
Founders'Up was built on one conviction: most businesses don't fail for lack of ideas — they fail for lack of execution. Consultants advise and leave. Agencies build and disappear. Neither stays to close the deal. We created Founders'Up to fill that gap — a partner that thinks, builds, and grows with you, across every market that matters.
Built for Founders Who Mean Business
We work with founders who are past the dreaming stage — ready to execute, ready to scale, ready to win. We bring the strategy, the team, and the commercial firepower to make it happen.
Growth That Shows on the Bottom Line
We don't measure success by decks delivered or features shipped. We measure it by pipeline built, deals closed, and revenue grown. That's the only metric that matters.
Execution Partners, Not Just Advisors
Where traditional consultants hand you a roadmap and walk away, we stay embedded. We sit inside the challenge, build the solution, and drive the result with your team until it's done.
Commercial Clarity for Industrial & B2B Leaders
Operationally strong but commercially stuck? We become your embedded growth engine — deal strategy, pipeline acceleration, and negotiation support, built around your specific market.
Our Process
From Insight to Impact Flow
I.
Diagnose & Align
II.
Build & Execute
We don't hand off deliverables. We build alongside you — product, go-to-market, systems, and sales infrastructure — with one standard: does it drive results?
III.
Grow & Close
Launch is the beginning, not the end. We stay in the field — activating markets, accelerating pipelines, and closing the commercial gap until growth is self-sustaining.
faq
Frequent Queries, Quick Fixes
Whether you have specific questions or need general information, our FAQ section is here to help. From details about our services to guidance on choosing the right plan
Founders'Up is a Full-Stack Growth Partner — combining consulting depth with execution power. We work across strategy, product, and commercial growth to help founders, businesses, and industrial leaders achieve measurable results.
Most partners do one thing: agencies build, consultants advise, incubators fund. We do all three — and we stay until the deal is closed.
We work with founders ready to scale, established businesses looking to grow commercially, and industrial & B2B leaders who are operationally strong but struggling to close deals. If you need a partner who executes — not just advises — we're the right fit.
We operate across B2B, manufacturing, tech, and services — anywhere the gap between operational strength and commercial performance needs to be closed. Our expertise spans SaaS, enterprise software, e-commerce, FinTech, and industrial B2B.
Yes. Beyond custom engagements, we offer ready-to-deploy digital solutions — platforms, enterprise systems, and white-label products built to production standard. Fast to launch, built to scale.
We start with a commercial reality check — not just market validation. Then we build, activate, and stay in the field until you have paying customers. We're not a launch partner. We're a growth partner.
Simple. Reach out and tell us where you're stuck — commercially, operationally, or both. We'll schedule a discovery call, map the gap, and propose a concrete engagement. No lengthy onboarding. No generic proposals. Just a direct conversation about what it takes to grow your business.
OUR TEAM
Daniel Pasley
Creative Director
Daniel oversees all creative projects,
bringing his keen eye for design and
exceptional storytelling abilities to the table.
Amine Ferjani
Cofounder & CTO
Amine is the master architect of our technological advantage and the dynamic leader of the Founders'Up Factory.
He is the force that converts strategy into scalable reality.
Hanedi Elleuch
CEO
Hanedi is the visionary force and strategic driver behind the entire ecosystem. she's the market strategist & growth architect responsible for ensuring every venture built by Founders'Up achieves rapid, sustainable market traction.
Nour
Project Manager
Nour is the operational integrator and the central orchestrator ensuring the rapid, precise execution of every venture built at Founders'Up.
Sarah Belhaj
CMO
Sarah bridges the strategic work of the Studio with the execution power of the Factory, defining the voice, presence, and scalable growth loops for all portfolio companies across MENA and global markets.
Join our
Ecosystem
Ready to build, invest, or accelerate?
Join the Founders'Up community and turn your
ambition into a scalable, market-ready venture.
Let’s Connect
* Whether you have a question, or want to discuss a potential project, our team at
founders'up is here to help. Please fill out the form below!!!
